Self Worth Academy The Self Worth Safari Book


Valuing your life and your work

In your career and work, finances, and indeed all areas of life, experience the transformative power of a key relationship—the friendship you have with yourself.

The Self-Worth Safari invites us on a powerful adventure to uncover this intrinsic state of value, which is ultimately untouched by changing fortune. Where you are called to explore:

  • Why our culture of self-esteem is creating unhappiness and depression
  • The difference between self-worth and self-esteem
  • How to build self-esteem in relationships, work, self-image and friendship
  • The power of being a loyal friend to yourself
  • Shifting from proving oneself to valuing oneself
  • The benefits of self-worth in life and in work
  • Discovering new levels of resilience, creativity, performance, joy and freedom

“The Self-Worth Safari shows you how to stop being a slave to your own self-doubt and anxiety, and ultimately discover more joy by becoming your own best friend.”

Self Worth Academy Client Marshall GoldsmithMARSHALL GOLDSMITH
The New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There

“John’s deep insights about value have brought tangible rewards to our sales team: at least $4 million in the first three years. Self-worth enables sales professionals to achieve more.”

Self Worth Academy Client Thomas Molnar Tomra FoodTHOMAS A. MOLNAR
VP Global Sales, TOMRA Food

“An inspiring read for anyone grappling with issues of confidence or self-esteem. What often holds people back is not skill or education or network, but their sense of self-worth. Filled with wisdom and practical tools, this is a timely read in today’s world.”

Self Worth Academy Client Kristin EngvigKRISTIN ENGVIG
Founder and CEO of WIN & WINConference, a Global Platform for Women’s Leadership since 1997.

Fresh perspective on how self-worth is fundamental, at the core of every human being’s ability to be impactful.

Self Worth Academy Client Monika MajvaldovaMONIKA MAJVALDOVÁ
Head+Heart Leadership Prague

“(…) In The Self-Worth Safari, John Niland beautifully expands on this sage advice. It is a compelling and action-oriented guide on learning to befriend and value oneself. Peppered with humour and story, this is a must-read for anyone struggling with how to value themselves or live up to their own expectations (…)”

Author of the best-selling Implementing Value Pricing: A Radical Business Model for Professional Firms

“John gets to the heart of the deep lack of worthiness that afflicts so many people, even those who are unaware of the affliction. (…) The greatest leaders operate from an innate sense of self-worth which enables them to focus on making betting choices (…).”

Self Worth Academy Client GEORGINA WoudstraGEORGINA WOUDSTRA
Founder and Lead Trainer at Coach Executive Studio, Author of “Coaching Global Top Teams”


When readers discover the distinction between self-worth and self-esteem, they often find the roots of their anxiety and insecurity. Freed from the tyranny of self-esteem, they discover a new lease on happiness and freedom.  Along the journey, seven self-worth shifts reorient our perspective. Through simple, practical actions, we train ourselves to step off the hamster wheel of self-esteem and onto the untrodden paths of self-worth. By applying these shifts through six key “terrains” of life — the body, relationships and family, career and work, money and status, friendship and environment and leisure — we develop a faithful ally in challenging times. We better rebound from setbacks, find new meaning in what we do and honour ourselves as a valuable member of any enterprise or team.


The Self-Worth Safari is for anyone looking for more energy, confidence and a deeper belief in themselves. This could include people in career transition, young professionals, independent professionals and leaders who want to inspire others. While the majority of the people in the pilot groups were aged between 25-45, some of the people who appreciated the shifts were also in the 50s and 60s.

Useful Quotes From The Book

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Start The Safari Journey 

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Self Worth Academy CEO John Niland

John Niland is a Self-Worth Activist, advocating for deeper value of ourselves and others, to replace the current culture of conditional self-esteem.

 A self-worth approach brings fresh value to life and work by…

  • Replacing endless self-assessment with new freedom and wellbeing 
  • Replacing the craving for validation with fresh courage, confidence and creativity 
  • Filling the hunger for belonging with a deep connection to self and others
  • Replacing stressful striving with joy 

John is the author of the book “The Self-Worth Safari” and founder of Self-Worth Academy, bringing together an international spectrum of practitioners who share a belief in the power of self-worth. 

Previous books include “Hidden Value”, “Opportunity Conversations” and “The Courage to Ask” (co-authored with Kate Daly). Since 2000, he is well known as a speaker at professional conferences and has coached hundreds of professionals to grow revenue and reputation, via an approach based on professional identity.