For Coaches, Facilitators and Mentors

We are building a global network of trained self-worth and PI facilitators: inspiring each other to bring new happiness and freedom into an increasingly self-absorbed world.

The Self-Worth Academy offers 3 training programmes for coaches, facilitators and mentors. These are firmly rooted in unconditional self-worth rather than in conditional self-esteem.

All are facilitated by John Niland and created for service-based providers who want to deepen their knowledge of self-worth and learn how to integrate this into their field in order to empower their clients to value themselves (and their work) from a fresh perspective.

SELF-WORTH FACILITATOR

Develop self-worth with others
Integrate into your own activity e.g. leadership, career-coaching etc.
4 group sessions over one month
Certifies you to delivery Discovery program

PI FACILITATOR

Pre-requisite to become a facilitator is to take the 6-month Enriching Professional Identity course to amplify your own PI before developing with others
Learn the 3 dimensions to PI to apply to career development coaching
18 LIVE group sessions over 6 months + 8 months practicum
Certifies you to become a PI Facilitator for individuals and organisations
Bio on the SWA website
Access to all slides material to be used with own clients
Access to a learning platform with self-study modules
Access to various practicum events and workshops

KNOW MORE

SELF-WORTH ASSOCIATE

Become a licensed Self-Worth Coach
Deliver all Self-Worth Academy (SWA) programs
Train your own network of Facilitators
Influence the future of SWA
Be the voice of self-worth in your chosen field
Unlimited 1×1 coaching calls with John to develop your own Self-Worth
Access to Self-paced Course
Access to various all practicum events and workshops
Access to a global community of SWA associates to exchange ideas with

KNOW MORE

“After taking this course on Professional Identity, I feel I can finally begin to open the door to see my self worth and appreciate it with wonder and gladness instead of slamming the door shut and cowering behind it. As a result, I find I am saying Yes and No with clarity, making clear requests, pursuing opportunities with fresh energy and less afraid to charge for my work.”

ELIZABETH ANDERSON
Composer

“Immediate benefits in communicating my value to others. Being rooted in strengths, self-worth, & discovery really has a building effect… an enjoyable path to professional identity.”

MELISSA WALL
Executive Coach

What is Self-Worth?

Self-worth is a deep belief in your inherent value as a person. Your value is intrinsic, it does not depend on external conditions such as your job, status or qualifications. It does not depend on achieving your goals or getting that promotion. You are enough already.

Self-worth grows when you step into your relationship with yourself. The self-esteem based thinking we are accustomed to has us; second guessing our every move and evaluating our performance in life. The practice of self-worth deepens when you develop an unconditional friendship with yourself.

Why is Self-Worth important?

Contemporary culture places a lot of pressure on us to live up to expectations. This means we end up spending a lot of energy on proving ourselves. Although we put on a brave face, behind the scenes many of us live with a nagging sense of insecurity and a deep sense of unworthiness.

Often seemingly successful people experience a discordant sense of disappointment with themselves. From the fertile soil of self-worth the roots of self-esteem and self-confidence can proliferate.

“The revolutionary act of treating ourselves tenderly can begin to undo the aversive messages of a lifetime”

Tara Brach

ABOUT JOHN NILAND

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In an age of AI and global upheaval, John helps people regenerate their professional identity from a foundation of self-worth—so that work strengthens identity rather than eroding it.

Identity regeneration is the work of reconnecting with what is most valuable and distinct about you, then bringing it more fully into your work, relationships and reputation. John’s approach helps people bring fresh value to life and work by:

communicating fresh insights rather than endless “me-stories”
replacing the need for validation with courage, confidence and creativity
turning the hunger for belonging into a deeper connection with oneself and others
building a reputation that opens doors, making work more sustainable and enjoyable

John is the author of The Self-Worth Safari and founder of Self-Worth Academy, an international community of practitioners exploring the power of self-worth.

His previous books include Hidden Value, Opportunity Conversations and The Courage to Ask, co-authored with Kate Daly. Since 2000, John has spoken at professional conferences and coached hundreds of professionals to grow their revenue and reputation through an approach grounded in professional identity.

He co-founded the European Forum of Independent Professionals and was previously CEO of Education for the Children, which works with families in Guatemala to help break the cycle of poverty.

John lives just outside Lisbon, after many years in Brussels, London and Ireland. He still talks about “settling down one day.”