Business GROWTH FOR INDIVIDUALS
“If you really put a small value upon yourself, rest assured that the world will not raise your price!”
– Jean Sibelius
Key SWA Insights / Approach
You engage people by being interested, not trying to be interesting
Your value depends primarily on usefulness – not qualifications, experience, skills or technology. Not even nice comments about you!
Self-worth unleashes new energy and transforms how you build trust / credibility with people
A clear identity enables you to engage supporters as ambassadors, which reduces your cost of sale by getting others to tell your story
Services for Independents and Entrepreneurs
A deep sense of self-worth is a rich foundation for a strong professional identity, which in turn informs your career- (and business-) choices and engages others in both leadership and professional settings.
12 skills worth learning, for any independent or business-owner
- Managing your current clients (vs. being managed by them)
- Charging higher fees, in line with the value you provide (vs. being the client’s servant)
- Engaging your supporters as ambassadors (vs. doing all your own promotion)
- Communicating the value of what you do (vs. your methodology, qualifications or experience)
- Introducing yourself with maximum impact, networking skills (vs. losing a valuable window of opportunity)
- Building trust in virtual meetings
- Delivering impactful presentations
- Engaging people via insights: both in sales and on social media
- Building your professional identity so that others can tell your story
- Staying ahead of your clients
- Building healthy routines for planning, self-care, development (vs. being overwhelmed by client imperatives)
- Nurturing your resilience and energy to do all of the above
To tailor an individual program to grow your business – and energise you as the business owner – book an exploratory individual session with John Niland or one of the other associates.
ABOUT JOHN NILAND
In an age of AI and global upheaval, John helps people regenerate their professional identity from a foundation of self-worth—so that work strengthens identity rather than eroding it.
Identity regeneration is the work of reconnecting with what is most valuable and distinct about you, then bringing it more fully into your work, relationships and reputation. John’s approach helps people bring fresh value to life and work by:
communicating fresh insights rather than endless “me-stories”
replacing the need for validation with courage, confidence and creativity
turning the hunger for belonging into a deeper connection with oneself and others
building a reputation that opens doors, making work more sustainable and enjoyable
John is the author of The Self-Worth Safari and founder of Self-Worth Academy, an international community of practitioners exploring the power of self-worth.
His previous books include Hidden Value, Opportunity Conversations and The Courage to Ask, co-authored with Kate Daly. Since 2000, John has spoken at professional conferences and coached hundreds of professionals to grow their revenue and reputation through an approach grounded in professional identity.
He co-founded the European Forum of Independent Professionals and was previously CEO of Education for the Children, which works with families in Guatemala to help break the cycle of poverty.
John lives just outside Lisbon, after many years in Brussels, London and Ireland. He still talks about “settling down one day.”
“John’s deep insights about value have brought tangible rewards to the sales team: at least $4 million in three years. Self-Worth enables sales professionals to achieve more”
THOMAS MOLNAR
VP Global Sales, Tomra Sorting Food
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