Business GROWTH FOR INDIVIDUALS
“If you really put a small value upon yourself, rest assured that the world will not raise your price!”
– Jean Sibelius
Key SWA Insights / Approach
You engage people by being interested, not trying to be interesting
Your value depends primarily on usefulness – not qualifications, experience, skills or technology. Not even nice comments about you!
Self-worth unleashes new energy and transforms how you build trust / credibility with people
A clear identity enables you to engage supporters as ambassadors, which reduces your cost of sale by getting others to tell your story
Services for Independents and Entrepreneurs
A deep sense of self-worth is a rich foundation for a strong professional identity, which in turn informs your career- (and business-) choices and engages others in both leadership and professional settings.


12 skills worth learning, for any independent or business-owner
- Managing your current clients (vs. being managed by them)
- Charging higher fees, in line with the value you provide (vs. being the client’s servant)
- Engaging your supporters as ambassadors (vs. doing all your own promotion)
- Communicating the value of what you do (vs. your methodology, qualifications or experience)
- Introducing yourself with maximum impact, networking skills (vs. losing a valuable window of opportunity)
- Building trust in virtual meetings
- Delivering impactful presentations
- Engaging people via insights: both in sales and on social media
- Building your professional identity so that others can tell your story
- Staying ahead of your clients
- Building healthy routines for planning, self-care, development (vs. being overwhelmed by client imperatives)
- Nurturing your resilience and energy to do all of the above
To tailor an individual program to grow your business – and energise you as the business owner – book an exploratory individual session with John Niland or one of the other associates.
ABOUT JOHN NILAND


John Niland is a professional speaker, as well as being a coach, author and guest lecturer at universities and professional associations. He works with professionals to be seen and valued in their work, by building a powerful professional identity rooted in self-worth.
Some of his key insights include:
- Energising and re-inventing who we are at work—not just what we do
- Fuelling professional life on self-worth rather than self-esteem
- Leading self and others by developing their professional identity
- Making professional life sustainable and enjoyable, enabling us to work to 75 and beyond
- Raising the value of our work, as the basis of more opportunity and reward
In 2018, he established The Self-Worth Academy, a global network of professionals passionate about promoting self-worth (and self-awareness) as a foundation for life and work.
John is the author of “The Self-Worth Safari”. Previous books include “Hidden Value”, “Opportunity Conversations” and “The Courage to Ask” (co-authored with Kate Daly). He was a co-founder of the European Forum of Independent Professionals and previous CEO of Education for the Children, which works with families in Guatemala to break the cycle of poverty.