One-to-one coaching to grow your business and cultivate your Professional Identity
Why do people invest in coaching? Why would you invest in yourself? The answer is very personal. For some, it is an investment to set up / grow their business or career. For others, it is about new awareness in their personal development. For nearly all, it is about preparing for a new future, where they are seen and valued in life and work.
John’s unique approach cultivates Professional Identity from the fertile soil of self-worth. Whilst the individuals he works with all have their own unique journeys, typical themes that come up time and time again include:
Professional Identity
It is vital that Professional Identity be developed from the strong roots of Self-Worth. Primarily because remembering WHO you are and WHY you do WHAT you do – gives you energy.
Professional identity makes you more resilient so you can bounce back from setbacks.
Communicating Value
When we communicate from self-esteem we highlight what qualifies us for a job, our experience and methodology. Communicating value is about understanding the ripple effects of your work.
Often it is difficult to see our value, but once you know your innate worth it changes how you do business.
Relationships and Trust
In a self-esteem driven world we are inundated with self-interested companies and individuals. People with strong self-worth stand out and build relationships, because their focus is on being useful and interested in others.
Self-worth transforms how you build trust and credibility with people both in person and in virtual meetings.
Valuing Oneself
Ultimately all professionals and businesses strive to charge premium fees, yet often struggle to justify them. This is where self-worth is vital to know the value you provide and the difference you make.
Self-worth enables you to base your pricing on the value you create rather than some average industry standard.
What Maria Ana says about developing her Professional Identity
Why is Self-Worth important for
all business professionals?
In today’s world of permacrisis, reliance on self-esteem is often destroying morale, which you can learn more about here. We’ve noticed a remarkable shift in people who work on their self-worth. They have more capacity to master energy and focus.
Any professional that is not dedicating some time every week to their own development is certain to pay a price in the years ahead. As we navigate to an AI-driven world, you need both energy and focus. To stay ahead of the game, you need to know where the ball is going, not just where it is right now.
Mastering energy levels
All of us have at least six energy sources, e.g.: Physical, Environmental, Mental, Emotional, Purposeful, Social. Some of which may be more accessible than others on any given day. These are like six batteries. If one battery is a bit depleted, it’s generally not too bad as long as the others are well charged.
Like focus, it takes self-worth to pay attention to our energy needs. If we don’t value ourselves unconditionally, we tend to put off this essential aspect of self-care. We hope to catch up at the weekend, or when this project is finished, or if we get that promotion. There is always something else to do first.
Mastering focus
The art of Focus is that of managing our attention. For example, when you have a “top three” for the day ahead, how do you focus on those priorities, and still find time for new requests from your inbox. Many people do not consciously manage their focus, they just react to the priorities of other people.
Focus takes self-worth. If you are running around trying to please others, it’s very hard to put up boundaries and concentrate on your own agenda. If you don’t value yourself, you are easily prone to distraction. Furthermore, the next distraction doesn’t always come from others; it often comes out of our own anxious heads!
“If you really put a small value upon yourself, rest assured that the world will not raise your price!”
Jean Sibelius
Organisations we have worked with
Testimonials from people John has worked with
The best advice I ever got was: If you want to be really good at something – learn from the best. Before I started my business as a consultant, I looked for the best consultants and found John. 6 years later I want to say this: There is no way that I would have had as good results without all the good advice from John. No way! From strategic questions down to details. And he does it with such ease and creativity, not to mention humour. So – don´t hesitate. Contact John. Do as he says. And win the business.
John is one of the only people I’ve talked to who really gets professional services as practiced by the individual consultant. His advice has been incredibly valuable for me over the years.
I had the absolute pleasure of working with John. He assisted me in understanding my self worth as it relates to my intuition development coaching business and the value I bring to the world and my clients. His content has translated directly to how I interact and coach my clientele. A person’s self worth is directly related to their ability to trust their intuition and understand there are no hurdles to opening themselves up to divine guidance. You are worthy of this amazing gift just by being you.
John Niland has been an incredible coach and mentor, helping guide me towards unlimited possibilities in my professional career. Together, we have explored my search for a solid professional identity, which represents the meaning behind all I do—the passion that sparks the flame inside—to become the person I was meant to be, to help make our world a better place.
I’ve known John for over 21 years. His insight, intuition, willingness to go outside the box, and evidence of his unfailing faith in whatever his clients seek to accomplish, is invaluable. His work is grounded in the value and understanding of self-worth. John has a strong capacity to listen to others and guide them. He is a spiritual being of whom I think most highly.
ABOUT JOHN NILAND
In an age of AI and global upheaval, John helps people regenerate their professional identity from a foundation of self-worth—so that work strengthens identity rather than eroding it.
Identity regeneration is the work of reconnecting with what is most valuable and distinct about you, then bringing it more fully into your work, relationships and reputation. John’s approach helps people bring fresh value to life and work by:
communicating fresh insights rather than endless “me-stories”
replacing the need for validation with courage, confidence and creativity
turning the hunger for belonging into a deeper connection with oneself and others
building a reputation that opens doors, making work more sustainable and enjoyable
John is the author of The Self-Worth Safari and founder of Self-Worth Academy, an international community of practitioners exploring the power of self-worth.
His previous books include Hidden Value, Opportunity Conversations and The Courage to Ask, co-authored with Kate Daly. Since 2000, John has spoken at professional conferences and coached hundreds of professionals to grow their revenue and reputation through an approach grounded in professional identity.
He co-founded the European Forum of Independent Professionals and was previously CEO of Education for the Children, which works with families in Guatemala to help break the cycle of poverty.
John lives just outside Lisbon, after many years in Brussels, London and Ireland. He still talks about “settling down one day.”
Could one-to-one coaching be the next step of your personal and professional evolution?
If you feel inspired by what you’ve read so far, and would like to find out more about working together to catalyse your professional and personal development then take the first steps below.
— If you are someone who prefers to study on their own then the self-paced course Enriching Professional Identity might be for you . Discover more. —
Contact Us
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