How do you describe yourself at work?
What is Professional Identity?
It is more than just a job title or qualification. It’s who you are in the workplace, not what you do. It’s the “red thread” that runs through all your various roles, businesses, projects…the fingerprint you leave on anything that you do.
Why does identity matter now?
We are living through a huge shift in professional life, driven by AI. Many professionals are now recognising the need for identity regeneration.
If expertise is now in the algorithm, your professional value will depend on factors beyond expertise; for example, the new insights that you can bring, the results you can achieve, or human qualities like empathy. Your professional identity must be more than a job title, a knowledge base, a past achievement or your ability to customise an action plan to meet requirements.
Other reasons why identity regeneration matters: worker engagement is at a record low, between 50-70% of people say they experience some kind of work-related burnout. Professionals who have a clear sense of professional identity are more motivated and have more energy because their work is an expression of self.
Four key benefits of a clear professional identity:
You Thrive in Chaos
No matter how often the organisation (or client) changes, you know who you are and the value you bring.
A clear professional identity functions like deep roots in a storm. No matter which way the wind is blowing, you know what you stand for. This gives you the energy to thrive.
You Filter Out the Noise
We are inundated with messages and this will only get worse with AI. It’s not possible to pay attention to everything we “should” absorb.
Professional identity gives you clear reference points to filter out the noise and focus on what is really important. This is vital to prevent burnout.
You Utilise Your Network
If a person is always changing career or direction, one of the penalties is confusing their network.
A clear professional identity transmits the value you create. This is the key to maximising opportunity via the people that you know. In the AI age, your network is your greatest asset.
You Recover Quickly
Nobody is immune from setbacks; indeed we can all expect more of them. What’s important is bouncing back quickly.
When professional identity is build on a solid foundation of self-worth, you recover much more rapidly because your identity is not conditional on job-titles or achievements.
“A worker’s self-image as jobholder and her ideal as to how her job should be done, can be a major incentive in itself”
“Identity and the Economics of Organisations”
Akerlof & Kranton
Personal Branding
is not the same as
Professional Identity
Personal Branding is the act of putting oneself “out there”. It’s a response to a crowded marketplace, where many professionals are jostling for attention. Therefore, people feel the need to elevate their credibility and differentiate themselves from the competition in order to position themselves as an authority in their industry.
In this changing world, the idea of being a “corporate careerist” has lost appeal. Professionals are taking online courses to develop their passions, change their careers or perhaps they already have a side hustle. Within the context of this contemporary identity crisis – Professional Identity is an approach that connects the dots to capture the essence of WHO and WHAT you are.
You start by asking yourself: What do I stand for? Who am I when I’m at my best at work; Which words do I use to describe myself, whatever I’m doing; How do I affect the world? What ripples do I cause? This vital reflection is often skipped by people rushing to establish a personal brand.
Summing up there are 4 key differences:
Personal Brand | Professional Identity |
| It’s all about “Me” | About what I stand for, at work. The approach and the benefits that brings (More than “Me”) |
| How I want to be seen in the marketplace | Knowing who I am in the marketplace, whether people see it or not |
| Success determined by Extent (e.g. likes, followers, shares etc) | Success determined more by Depth / Meaningfulness, no matter what’s happening |
| Sets you apart from others, because the goal is to be different | Connects you with others, who share your values and approach |
Your professional identity is more than your qualifications, your CV, or even your achievements. Your professional identity is your deepest taproot. It’s an expression of your self-worth, not a condition for your self-esteem. It’s who you are when nobody’s watching; the DNA you imprint on everything that you do.
Clearly and confidently articulate the value of your work with others
More and more professionals recognise that now is the time to regenerate their professional identity for the AI economy.
We have designed series of webinars that focus on the key strengths of professional identity regeneration.
> Upgrading / defining a new professional identity,
that works in the AI economy;
> Communicating this identity so that others can open doors for you,
vs. being forever stuck doing your own promotion;
> A regular routine that re-educates your network about your identity and develops new connections;
> Developing your energy and resilience via deeper self-worth,
vs reliance on self-esteem or validation from others;
> Some practical steps to lead others to develop their professional identity (there is also an advanced course for this)
Professional Identity rises from the roots of self-worth
Here at the Self-Worth Academy we turn on its head the idea that high self-esteem comes from getting to the top (more on that here). We believe that by working from the bottom up, and cultivating healthy self-worth your professional identity will flourish.
Your professional identity is the capstone of your working life. It is an expression of your self-worth, rather than yet another condition of self-esteem. Once we get clarity on WHO and WHAT we are, we can survive and thrive in any environment.
1 – Value
You build a more impactful professional identity, focused on how to be of value, instead of being valuable. Your value proposition becomes more about the effects of your work and less about you.
2 – Communication
You communicate with more clarity and impact, as you are not just communicating to gain attention. You have collected examples of the value of your work and have seen the ripples it creates.
3 – Approach
Other people can find you and even share your story – because they know what you stand for. You stand for a choice of approach, not just their choice of you as the expert or supplier or manager.
4 – Consistency
You have a consistency of approach that wins trust and credibility. You stand out because you are not constantly changing direction or rolling back on commitments to other people.
5 – Resilience
Being anchored by deep roots, your self-esteem is more supple and resilient. You can withstand setbacks – even disappointments – because you remain loyal to yourself.
6 – Purpose
When your work is an expression of self you feel more available energy and less of a grind. You enjoy a sense of meaning and purpose, which makes work life sustainable and enjoyable.
How can Professional Identity change your work life?
The core of professional identity is to be seen and valued for your work. Whether you are a professional looking to reinvigorate your career, a talent developer looking to inspire your people or a coach interested in incorporating the PI framework into your work, we have an option just right for you.
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